GrünImpuls
Our Stance
Our focus is on medium-sized companies, city administrations, and environmental initiatives that want to put their climate communication on a solid foundation. We accompany projects from the first CO₂ balance to the public campaign.
Target group: Companies, Municipalities, NGOsWe rely on transparent data, understandable language, and concrete steps for action. Instead of abstract appeals, we show where the levers are – in the supply chain, in the building stock, or in everyday consumption. Every recommendation is comprehensible and realistic.
Method: data-based, pragmatic, openNo dramatic doomsday scenarios, no sugar-coating phrases. We inform factually, but not coldly. We motivate without conjuring. Our communication style is clear, respectful, and solution-oriented – for an audience that wants to make informed decisions.
Style: factual, approachable, concreteFrom the initial idea to an established platform for sustainable initiatives – the key milestones on our journey.
Martina Geyer and Moritz Neumann launch the GrünImpuls project with the goal of making transparent information on CO₂ emissions accessible in everyday life. First workshops in local communities.
The platform is approached by three cities as a partner for developing municipal climate concepts. Together, catalogs of measures for sustainable urban development are created.
A new module offers schools and associations free materials for environmental communication. Within one year, over 200 institutions use the offerings.
The project receives the German Sustainability Award in the "Digital Solutions" category. The jury particularly highlights the practical preparation of complex environmental topics.
GrünImpuls connects over 50 startups, NGOs, and research institutions. Together, new formats emerge, such as the annual "Climate Dialogue" with over 1,000 participants.
The platform publishes its first impact report: Over 15,000 people have directly participated in programs, and the CO₂ balance of partner municipalities decreased by an average of 8%.
In-depth articles on sustainability, climate awareness, and green innovation.
These articles complement the main post and offer concrete approaches for everyday life, the community, and the startup scene.