Our experts combine many years of experience in environmental sciences, sustainable urban planning, and green business consulting. Each member brings specific expertise that makes our projects well-founded and credible.
Together, we have gathered over 40 years of practical experience in climate protection and environmental communication.
Martina Geyer studied environmental management and previously led the climate department of a medium-sized city administration. She develops tailored CO₂ reduction plans for municipalities and companies.
Moritz Neumann is pursuing a doctorate in ecological footprint analysis. He provides the scientific foundations for us and calculates the actual savings potential of our projects.
Nora Knoll is a trained environmental educator and has implemented several campaigns for climate education in schools and communities. She ensures that complex content is conveyed in an understandable and motivating way.
Our Self-Image
Our team supports small and medium-sized enterprises that want to make their CO₂ footprint transparent, as well as city administrations developing sustainable neighborhood concepts. Associations and educational initiatives advancing climate education are also among our partners.
Target group: SMEs, municipalities, educational projectsWe believe that real change begins with honest information. That's why we rely on fact-based content that stimulates thought and highlights options for action. Our focus is on the areas of nutrition, mobility, and consumption – the biggest levers in everyday life.
Guiding principle: Honest, concrete, effectiveWe communicate factually, but not condescendingly. Short sentences, clear examples, and a touch of optimism – without resorting to incantations. Every contribution should give the reader the feeling: "I can implement this myself."
Style: Understandable, confident, without exaggerationClimate protection is not a competition, but a shared task. We refrain from assigning blame and instead focus on solution-oriented reporting. We remain critical of pseudo-solutions and advocate for measures that truly make a difference.
Principle: Solutions instead of accusationsWhy we act
You gain clear orientation in the jungle of environmental communication and discover concrete approaches that truly advance your everyday life or your company.
A chronology of the most important stages on the path to greater climate awareness and sustainable innovation.
The city of Freiburg adopts an integrated climate protection concept with concrete measures in the areas of transport, building renovation, and renewable energies. Citizen participation and an independent climate advisory board ensure transparency and acceptance.
From a student initiative, the platform GrünImpuls emerges, which makes local sustainability projects visible and connects actors from science, business, and civil society. The first pilot projects in three federal states start in the same year.
Together with the Federal Environment Agency, a free online tool is developed that enables private households to carry out a detailed analysis of their ecological footprint. Over 50,000 users tested it within the first six months.